bTV Media Group is the leading source of information with the highest trust, as well as preferred place for positive entertainment on the Bulgarian market *.
The media group is part of the family of Central European Media Enterprises (CME), which is owned by the international company PPF Group. PPF operates in 24 countries around the world, investing in segments such as finance, real estate, engineering and biotechnology. Worldwide, PPF employs 135,000 people.
Part of the bTV Media Group's portfolio are television channels, radio stations, digital platforms and a film distribution brand. The main channel of the group, bTV, is the first Bulgarian private national television. It was established in the year 2000 and still maintains a leading position among viewers.
bTV is the most high-tech television station in Bulgaria, and sets the trends in the field in our country. After being the first to introduce HD picture quality, bTV also implemented augmented reality technology, and in 2019 actualized the largest technology project in its history with the introduction of an integrated 360-degree studio, unique for Central and Eastern Europe.
bTV is also socially engaged - not only with the largest volunteer campaign "Let's clean Bulgaria together" and the support of various socially significant causes, but also with its responsible content.
bTV is also a preferred employer, as it enables its employees to introduce innovations to the market and realize their full potential. According to the ToTheTop Agency's Employer of Choice ranking, which includes the 100 most preferred employers in Bulgaria, the group is the most desirable employer on the media market in Bulgaria in 2020 and ranks 13th among all companies.
* According to research by Open Society, GfK and Market Links in recent years.