Founded in the UK in 1934, William Hill is a recognised and trusted brand in the global sports betting and gaming market, combined with our growing digital expertise, bringing customers a great sports betting and gaming experience.

Our strategy is to deliver our international and digital growth ambitions. We are focused on three strategic priorities: Customer, Team, Execution.

Our purpose is to safely connect our customers with their friends and sports through a market-leading betting and gaming experience.

Our values are:

Eyes on the customer…they matter most

Give a damn…show you care

Own it…step up

On the same side… as one business

“It’ll do” will never do…be bold

As an employer we are committed to diversity in the working environment, safe and healthy working conditions for our employees. We believe in building sustainable longterm partnerships that support and make a positive difference in the communities in which we operate. We work towards minimising the environmental impact of our operations.

The company employs more than 12,000 people in nine countries globally and operates in 13 locally licensed countries across the globe. 

We started out as a UK business and this is still our home market, but we continue to deliver on our strategy of building a digitally led, internationally diverse gaming company.

Sofia location is one of the biggest customer service centers of the company, employing over 300 colleagues in our brand-new office. We started in 2009 and speak the main for the Group languages – Danish, English, Finnish, German, Italian, Spanish and Swedish.

We make a huge investment in everyone, offering great career development opportunities. Our people make William Hill what it is, and we offer a fast-paced environment where we have fun, celebrate success and give you all the tools you need to be your best self.