Digital Marketing Specialist

M3 Communications Group, Inc., a leader in PR and digital marketing in Bulgaria and CEE for 30+ years, is looking for a Digital Marketing Specialist to join our #M3DreamTeam.

We’re searching for someone who understands that great digital marketing today is not just about managing campaigns – it’s about knowing how to create content that stops the scroll, distribute it effectively, and turn attention into measurable results. Are you our next Digital Marketing Jedi? 

Do you:

• Know how to turn an idea into engaging social content – from the first line of copy to the final Reel?

• Feel comfortable shooting and editing short-form video directly on a smartphone for Instagram Reels and TikTok?

• Understand what makes content feel native, relevant and engaging on each social platform?

• Have hands-on experience managing and optimizing campaigns in Meta Ads, Google Ads and LinkedIn Campaign Manager?

• Know how to balance creativity with performance data and business objectives?

• Follow digital and social media trends closely – and know when a trend is worth using for a brand?

If the answer is yes, we’d love to meet you.

What You’ll Do

As part of our digital team, you’ll work on integrated campaigns for leading Bulgarian and international brands, combining content creation, social media and performance marketing. Your responsibilities will include:

Content Creation & Social Media

• Developing creative concepts, content ideas and monthly social media plans

• Writing compelling copy for social media, digital campaigns and ads

• Creating short-form video content for Instagram Reels, TikTok and other social platforms

• Shooting content with a smartphone and independently handling basic video editing, subtitles, music, transitions and platform-native formats

• Staying on top of emerging social media formats, trends and platform updates

Performance Marketing

• Planning, launching and optimizing paid campaigns across Meta Ads, Google Ads and LinkedIn Ads

• Managing targeting, audiences, budgets, creatives and campaign structures

• Monitoring campaign performance and optimizing towards KPIs and business goals

• Analyzing results and translating data into clear recommendations for clients and internal teams

• Preparing campaign reports and identifying opportunities for further growth

Strategy & Client Work

• Contributing to digital and social media strategies for our clients

• Participating in client meetings, presentations and pitches

• Working closely with PR experts, designers, videographers and other creative specialists

• Coordinating campaigns from concept through execution and reporting

• Ensuring that every piece of content is aligned with the brand, platform and campaign objective

Are You the One?

We’re looking for someone with:

• 1+ years of experience in digital marketing, social media or performance marketing

• Strong hands-on experience with Meta Ads Manager, Google Ads and LinkedIn Campaign Manager

• Excellent copywriting skills and a strong sense for engaging social content

• Practical experience creating Reels/TikTok-style videos, including smartphone shooting and editing

• A good understanding of social media formats, trends, algorithms and platform best practices

• Strong analytical thinking and confidence working with campaign data and KPIs

• Excellent command of Bulgarian and English

• Strong communication, presentation and organizational skills

• The ability to manage several projects and clients simultaneously

Agency experience is a strong advantage.

Knowledge of tools such as Google Analytics, Looker Studio, Canva, CapCut, Adobe tools or similar platforms will also be considered an advantage.

What We Offer

✨ Work with leading brands

Be part of digital campaigns for some of Bulgaria’s and the world’s most recognized companies.

💡 Creative freedom

Bring your own ideas, experiment with new formats and turn digital trends into campaigns that people actually notice.

📱 A role that combines creativity and performance

You won’t be limited to spreadsheets or content calendars – you’ll work across the full digital journey, from creating the content to measuring its impact.

📈 Growth opportunities

Develop your expertise across content, paid media, strategy and client consulting within one of Bulgaria’s most established communications agencies.

🏡 Flexible working environment

Hybrid/home-office options combined with our creative office environment in Sofia.

🎯 Competitive package

Competitive remuneration based on experience, performance-based recognition and additional comprehensive health insurance.

Ready to join the #M3DreamTeam?

If you are equally excited about creating a great Reel, writing a strong headline and optimizing a campaign that delivers results, send us your CV in English. We’d love to hear from you.

All applications will be treated with strict confidentiality. Only shortlisted candidates will be contacted for an interview.