The city is located about 112 km north of Sofia and 130 km from the Danube Bridge 2 Vidin - Calafat /Romania/.
The economy of the city is focused mainly to industrial production. The industry covers many branches such as mechanical engineering, metalworking, high technology, textile, tailoring, furniture production, food sector, construction, automotive industry, trade, etc. The opening of 3 new plants in the city is forthcoming – these are Teklas-Bulgaria EAD with initial 500 workplaces, MD Electronic with 300 workplaces and Lestoproduct with 70 workplaces.
There are various retail outlets, incl. also large shopping malls, hypermarkets and showrooms. North of Vratsa there is an ecologically clean zone, which is a prerequisite for the production of quality food products.
The GDP per capita in 2018 for the region is BGN 15,018.
The development of Vratsa as a tourist destination is one of the main priorities of the Municipality of Vratsa.