About Daye

Daye is a highly ambitious R&D startup on a mission to raise the standards in the female healthcare industry. Our aim is to bridge the gender gap in medical research and product innovation by designing products rooted in scientific rigor and inspired by the female intuition.

We are building a comprehensive gynae health platform that will address all areas of female health, from the first menstruation up to menopause, and beyond.

We started by upgrading the tampon and after 3 years of R&D, in 2020 we launched the world’s first pain-relieving tampon. We quickly expanded our product portfolio to cover vaginal health with our ProViotics - the first microbiome safe treatment for recurrent infections. We are currently working on several new digital and physical products and are in the process of expanding to the US market.

Our team of 50, based in London and Sofia, is changing the face of gynae health for the better, and we need exceptional talent to help achieve our mission.

About the opportunity

We are looking for a Performance Marketing Executive to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

To succeed in this role, you should be highly analytical and a decision-maker who can collaborate well with various teams. Spreadsheets are your friend, and dealing with data doesn’t scare you. You will also enjoy the creative side, helping come up with new creative ideas to sell our products.

Your goal will be to optimize media marketing campaigns to increase brand awareness, newsletter subscriptions and ultimately sales to help us achieve our business goals.

Over the next 12 months, our aim is to grow our current subscriber base exponentially, which means you’ll be part of a company on an extremely high growth trajectory. This is a fantastic opportunity to make a real impact quickly by helping us expand our acquisition.

If you enjoy solving complex issues with a data-driven approach and want to work in a dynamic, high growth VC-backed start-up, we’d love to talk with you!

What you’ll be doing

• Collecting and analyzing channel performance data.
• Identifying target audiences and understanding their behaviour and habits.
• Optimizing ad campaigns according to key performance indicators.
• Monitoring costs and day to day performance.
• Generating new creative ideas for testing.
• Analyzing and learning creative trends based on hypothesis testing.
• Helping document and keep definitions.
• Assisting the Growth Lead and other company departments as needed.

What you need to bring

• 1-year experience in performance advertising with either Google Ads or Facebook advertising.
• Familiarity with campaign evaluation metrics.
• Excellent ability to handle and analyze data.
• A true love for spreadsheets.
• An analytical mind with an aptitude for statistics and maths.
• Proficient English communication skills - both spoken and written.
• German proficiency is considered a plus.
• Excellent self-organization skills and ability to deliver to tight deadlines while working across multiple projects.
• An impeccable attention to detail and a deep commitment to accuracy.
• Proven ability to adapt to changes easily and learn on the go.

Is Daye right for you?

You will thrive at Daye, if you like dynamic, fast-paced environments and you are comfortable with high levels of ambiguity. This is your place, if you like being proactive and hands-on while wearing many hats. We want to hear from you, if you see yourself in all of the above, and you share our core values:

• Culture of excellence. Persistent AF. We take pride in our work, never cutting corners, always pushing boundaries and persisting in the pursuit of our goals.
• Customer first. Science forward. Our decisions are driven by our consumers’ best interests and based on data, evidence and research.
• Everyone’s an owner. We believe in accountability and proactively seeking answers and solutions.
• Ego be damned. Feedback and constructive criticism are always welcome because we’re not afraid of speaking out, making mistakes or adapting.
• Long-term benefit over short-term gain. We have the courage to do the right thing, even if it’s not the easiest thing to do at this very moment.
• Different paths, same destination. Every conversation is approached with the understanding that we’re all on one team, because even though everyone may have a different perspective, we have a shared vision.

Why join us

Working at Daye, you will be collaborating with a passionate, motivated and international group of top performers. Our team is big enough so you can grow, but lean enough so you can make a real impact. We’re always pushing boundaries, for us that’s the first step to a fulfilling and rewarding career. We move fast and we are not afraid of making mistakes or adapting. We believe no problem is too big to solve. We also believe everyone is an owner, which gives all of us at Daye the scope and space to grow. For this we offer:

• Remuneration - Competitive pay rates with yearly salary reviews
• Growth - Paid training opportunities (e.g. certificates, conference visits)
• Flexibility - Work whenever and wherever works best for you, Flexi Fridays
• Work-life balance - 30 days paid vacation per year including bank holidays
• Parental leave - Generous shared parental leave and return to work policy
• Healthcare - Private health insurance
• Wellness - Free professional coaching, Mental Health Day
• Work environment - Diverse, yet like-minded, casual & sociable community

How to Apply

Does this role sound like a good fit? Tell us about you, your experience and why you are interested in this job.

• Include the role's title in your subject line.
• Attach your latest CV and send along links that best showcase the relevant things you've built and done.
• Press send and we’ll get back to you within 1 week.