Social Media Specialist, Marketing and Advertising Department

Who we are – WE ARE:

• Leaders in innovation and a favorite brand of thousands of Bulgarians

• Different and we encourage diversity - this gives us invaluable advantages

• Flexible, operational and without barriers in the organization and internal communication

What makes us different - THE UNIQUE TEAM OF:

• Colorful, interesting and valuable personalities

• Professionals striving for the maximum

• Like-minded people who like, support and value each other

Contribution and key responsibilities:

• Develops and manages social media content plans

• Coordinates the day-to-day presence of the brand across social media channels, including content scheduling and publishing

• Works with partner agencies, designers and content creators

• Prepares creative briefs, consolidates feedback and manages approvals 

• Adapts campaign messages into relevant formats for different platforms and audience

• Monitors content performance, platform trends and competitor activity, and recommends improvements based on insights

• Collaborates with product owners and internal teams on launches and campaigns

• Coordinates influencer marketing activities, including identifying relevant creators, communicating with agencies and influencers

• Ensures that all marketing and social media content complies with applicable legislation, regulatory requirements and internal guidelines

For efficiency and effective role performance:

• Higher education in Marketing, Communications, Advertising or a related field

• At least 2 years of experience in social media management, content marketing or a similar role

• Experience working with creative agencies, designers or content creators and coordinating multiple stakeholders

• Strong understanding of social media platforms, content formats and audience behavior

• Ability to write engaging copy and provide clear, constructive feedback on concepts and visual assets

• Experience with content planning, publishing tools and social media analytics

• Strong organizational skills, attention to detail and ability to manage deadlines while following brand guidelines

Prospects and opportunities:

• To be successful and receive recognition - with us, the path from a personal initiative to a working practice is quick and short

• To feel understanding and support – every day we build and preserve the pleasure of our work together