PPC Expert

About Shelly

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset — no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do.

 We turn every spark of an idea into a real product — from first concept to full production — and bring smart automation to over 5.2 million households around the world. From heating, lighting, appliances, curtains, and more — if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.

Sounds exciting? Keep reading...

PPC Expert

Your role
You drive performance across our paid campaigns and help more people discover Shelly through smart, data-led advertising. You manage and optimize PPC activity across e-commerce and search platforms, turning budgets into measurable growth, stronger conversions, and better return on ad spend.

Job requirements

What makes you a great fit:

Search platforms
 

• Strong hands-on experience with Google Ads and Microsoft Ads 
• Solid understanding of paid search, shopping, remarketing, bidding, and keyword strategy 
• Clear understanding of the interplay between organic and paid search 
• SEO knowledge and ability to work alongside SEO without mixing priorities 
• Experience with e-commerce performance marketing and understanding of how paid traffic supports online sales 
  
   

Reporting
 

• Experience with reporting tools such as      Looker Studio or similar platforms
• Ability to turn performance data into      clear reports, dashboards, and actionable insights 
  
   

Technical skills
 

• Working knowledge of Google Tag Manager and Google Analytics 
• Good knowledge of conversion tracking, attribution setup and measurement validation, specifically within      server-side tracking solutions such as Elevar
• Good understanding of Shopify from a PPC perspective, including product feeds, landing pages, checkout flow, and      tracking setup 
• Experience using automation to improve campaign management, reporting, and performance efficiency

 
What would be considered an advantage:

Attribution models
 

• Experience with attribution platforms such as Triple Whale and Klar would be considered an advantage
• Strong understanding of attribution, conversion paths, and performance measurement
• Ability to analyze data and make decisions based on performance

Paid social
 

• Working knowledge of Meta Ads and TikTok Ads would be considered an advantage
• Understanding of how paid social supports acquisition, retargeting, and testing 

Job responsibilities

• Plan, launch, manage, and optimize Global PPC campaigns across Google and Bing in multiple languages
• Monitor campaign performance daily and make data-driven adjustments to improve efficiency and results 
• Manage budgets carefully and allocate spend based on performance, seasonality and business goals
• Conduct keyword, audience and competitor research to uncover new growth opportunities
• Test ad copy, visuals, and campaign angles to improve performance 
• Build clear performance reports and share insights, trends and recommendations with the team
• Track conversions and ensure campaign      measurement and attribution are set up correctly 
• Support SEO optimization, implementation and strategy
• Work closely with the e-commerce and creative teams to align campaigns with      product launches, promotions and brand priorities
• Spot underperforming areas quickly and turn them into optimization opportunities 
• Help shape paid media strategy with a strong focus on scalable growth and return on investment 

Job benefits

What is in it for you

Work
 

• A welcoming, collaborative team 
• Meaningful products and services that people actually use and love 
• Learning opportunities to sharpen your skills 
• Competitive salary + performance bonuses 
• Modern office in a great location 
• Fun team buildings and company events 

Lifestyle
 

• 26 days of paid annual leave 
• Flexible working hours 
• Additional health insurance 
• Free access to all Shelly devices (yes, you can smarten up your whole home!) 
• Multisport Card 
• Fully sponsored yearly public transport card 
  
   

Ready to join the Shelly Revolution?

 Let’s build the future of smart living together.
 Hit that Apply button — we can’t wait to meet you.