E-commerce Manager - US

About Shelly

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset — no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do.

 We turn every spark of an idea into a real product — from first concept to full production — and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more — if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.

Sounds exciting? Keep reading...
 

E-commerce Manager - US

Your Role

As our E-commerce Manager - US, you own and grow us.shelly.com — our Shopify Plus storefront for the US, Canada, and LatAm markets. You focus on turning traffic into revenue by improving the on-site experience, optimizing conversion across the funnel, and making sure Shelly products are presented, merchandised, and sold in the smartest possible way.

What makes you a great fit:

• You have 4+ years of experience managing e-commerce stores, with at least 2+ years on Shopify Plus
• You have hands-on experience with the US market, ideally within consumer electronics, smart home, IoT, home improvement, or building technology products
• You know how to improve conversion rates through structured testing, clear hypotheses, and data-backed decisions — not guesswork
• You understand the full e-commerce funnel, from landing pages and product detail pages to cart, checkout, and post-purchase experience
• You have solid experience with Shopify apps, third-party tools, integrations, and the trade-offs between capability, cost, and site performance
• You are comfortable working with operational e-commerce topics such as inventory integrations, fulfillment workflows, tax setup, shipping logic, and payment providers
• You use GA4, Shopify Analytics, spreadsheets, and session replay tools to understand customer behavior and spot opportunities
• You understand how consumer marketing, messaging, and performance metrics can differ across international markets
• You communicate clearly and work well with developers, designers, marketing, operations, and leadership teams
• You are self-directed, organized, and comfortable working from our Sofia headquarters while collaborating daily with US-based experts
• You have working knowledge of tools such as Klaviyo, Elevar, Klar, or other Shopify-native apps in the lifecycle, support, analytics, and reviews stack
• You bring exposure to B2B e-commerce on Shopify Plus, or you are excited to build your knowledge in this area

Your Responsibilities

• You own the us.shelly.com roadmap and prioritize storefront initiatives based on revenue impact, user friction, and strategic fit
• You manage the e-commerce tech stack and evaluate, onboard, and rationalize Shopify apps, third-party tools, and integrations
• You lead the CRO and funnel optimization program, including hypothesis design, A/B testing, PDP improvements, checkout optimization, and documentation of wins and learnings
• You oversee product catalog and merchandising, including collections, variants, badging, navigation, product presentation, and on-site search relevance
• You drive improvements across product detail pages, category pages, landing pages, and key customer journeys
• You manage operational integrations across ERP, inventory sync, fulfillment, shipping rates, tax setup, and payment providers
• You monitor site performance, page speed, and Core Web Vitals, and work with developers to keep the storefront fast, stable, and easy to use
• You analyze funnel and behavior data in GA4, Shopify Analytics, Klar, session replay tools, and other reporting platforms
• You spot bottlenecks, translate data into clear actions, and turn insights into measurable improvements
• You coordinate launches with the US marketing team, including product drops, promotions, campaign landing pages, and seasonal moments
• You collaborate closely with our dev and design teams to prioritize what gets built on the theme and what creates the biggest business impact
• You work with the global e-commerce team to align priorities, share what works, and support consistent growth across markets
• You report results clearly to leadership, connect actions to outcomes, and recommend smart next moves

What is in it for you

Work:

 • A welcoming, collaborative team
 • Meaningful products and services that people actually use and love.
 • Learning opportunities to sharpen your skills
 • Competitive salary + Performance bonuses
 • Modern office in a great location
 • Fun team buildings and company events

Lifestyle:

 • 26 days of paid annual leave
 • Flexible working hours
 • Additional health insurance
 • Free access to all Shelly devices (yes, you can smarten up your whole home!)
 • Multisport Card
 • Fully sponsored yearly public transport card

Ready to join the Shelly Revolution?
 Let’s build the future of smart living together.
 Hit that Apply button — we can’t wait to meet you.