DATA ANALYSIS AND BUSINESS DEVELOPMENT SPECIALIST at DIGITAL BANKING DEPARTMENT

Who we are – WE ARE:

• Leaders in innovation and a favorite brand of thousands of Bulgarians
• Different and we encourage diversity - this gives us invaluable advantages
• Flexible, operational and without barriers in the organization and internal communication

What makes us different - THE UNIQUE TEAM OF:

• Colorful, interesting and valuable personalities
• Professionals striving for the maximum
• Like-minded people who like, support and value each other

Contribution and key responsibilities:

• Coordinate and execute the delivery of customer communications via digital channels (push notifications, email, SMS, Viber), based on internal requests from various business units
• Analyse key performance indicators (KPIs) for mobile and online banking usage and propose data-backed initiatives to boost customer engagement and product adoption
• Build and manage targeted customer segments based on behaviour, demographics, and other criteria, to support personalized campaigns and strategic outreach
• Participate in cross-functional projects focused on the development and positioning of digital channels
• Collaborate closely with teams across Marketing, Retail, IT, and other departments to ensure effective campaign implementation and project execution
• Utilize databases and BI tools to extract, process, and interpret complex data sets, transforming them into actionable business insights
• Monitor industry trends, competitive digital offerings, and best practices in digital banking and omnichannel communications

For efficiency and effective role performance:

• University degree in Economics, Business, Marketing, Statistics, or a related field
• At least 1 year of professional experience in data analysis, digital marketing, CRM, or customer communication roles
• Strong analytical skills and the ability to turn data into actionable insights
• Knowledge in BI Tool - Tableau
• Knowledge of SQL and/or PL/SQL
• Strategic thinking and the ability to prioritize effectively in a fast-paced environment
• Excellent command of written and spoken English
• Meticulous attention to detail, excellent communication skills, and a results-oriented mindset
• Experience working with campaign management platforms and mass communication tools is a plus

Prospects and opportunities:

• To be successful and receive recognition - with us, the path from a personal initiative to a working practice is quick and short
• To feel understanding and support – every day we build and preserve the pleasure of our work together