Digital Marketing Expert

Отговорности

• Support Marketing Requests: Act as the primary analytics support for marketing requests from our partners, ensuring accurate data collection and insights generation
• Collaborate on Strategic Initiatives: Work closely with other internal teams, including sales, product, and IT, to develop and monitor strategic marketing B2B initiatives that enhance client acquisition and retention
• Tool and Platform Management: Analyze and manage integrations with 3rd party marketing tools and platforms, ensuring they are optimized for data accuracy and actionable insights
• Market Research and Trends Analysis: Conduct comprehensive market research and analyze trends to identify new marketing opportunities. Translate findings into actionable strategies that align with business objectives
• Tag Management and Tracking: Implement, configure, and troubleshoot tracking solutions using Google Tag Manager, including tag deployment, testing, and debugging across multiple web environments
• Data Analysis and Reporting: Utilize Google Analytics and other analytics platforms to create reports that provide insights into customer behaviors and campaign effectiveness. Adjust strategies based on data-driven insights

Изисквания

• Proficiency in Digital Analytics: Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager, and familiarity with DataLayer manipulation and custom events configuration
• SEO and Google Search Console Expertise: Demonstrated experience in SEO optimization techniques and proficient use of Google Search Console to monitor site performance and identify issues.
• Advanced Advertising Knowledge: Proficiency in managing digital campaigns on Google Ads and Meta, including Conversion API (CAPI) integration methodologies and Google Products.
• Third-Party Platform Integration: Experience with integrating and optimizing third-party marketing to tools and platforms. Knowledge of affiliate marketing platforms is a plus
• Analytical Skills: Ability to analyze complex data sets to derive actionable insights.Strong problem-solving skills and attention to detail
• Communication and Collaboration: Excellent communication skills with the ability to work effectively across internal teams and with external partners. Strong project management skills to lead initiatives fr from conception through execution

Preferred Qualifications

• Certification in Google Analytics and Google Tag Manager
• Experience with CRM software and customer data analysis
• Prior experience in a B2B marketing role